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Why Deployment Is a Great Time to Launch Your Business

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Starting a business is a huge undertaking so it is only natural to be intimidated and find reasons to put it off until the perfect time.

News flash: There is never a perfect time to launch a business! There will always be obstacles but don’t allow them to stop your entrepreneurial spirit!

Lately, there has been a lot of talk about military spouse employment or rather the lack of employment. One way to combat military spouse unemployment is to create your own career and start a business that is PCS proof.

Deployment is a great time to start achieving your entrepreneurial goals. I know it seems crazy but hear me out. Everyone is always asking “How can I survive a deployment?” The most common answer is to stay busy.

What will keep you busier than launching a business?

Rome was not built in a day and neither will your new business. Creating a business is a process. The first step in the process is to decide what your business will be.

  • Do you have a marketable skill? Do you sew, are you an organizing guru, or a marketing maven?
  • Have you seen a need for a service or a way to improve a product?

These skills and ideas can be transformed into a lucrative business with determination, a solid business plan and a lot of hard work.

Why Deployment Is a Great Time to Launch Your Business

Have you always wanted to start your own business? What are you waiting for? Deployment is a great time to launch your business.

Once you have a business plan it is time to put that plan into action. Why not start as soon as your spouse leaves on a deployment? This will give you something to focus on and will help to fill the gap your spouse’s absence leaves.

Launching a business during a deployment also helps establish reasonable business goals and a firm timeline in which you can strive to accomplish them – emphasis on “reasonable” goals. To say you plan to launch a Fortune 500 business during a nine-month deployment is not only absurd, it will lead to burnout, disappointment and lots of tears.

Reasonable business goals could include completing professional branding, launching your company’s website and social media platforms, creating a media kit and begin soliciting clients. By the end of the deployment, you may not be rolling in the dough, but you will have a strong foundation for a successful business.

The military life is not meant to be lived alone and neither is the journey to entrepreneurship. There are so many resources available to military spouse entrepreneurs from those who have been in your shoes and can help you learn through their experiences.

4 Resources for Military Spouse Entrepreneurs

The MilSpouse Creative was designed by a military spouse entrepreneur. She created a global virtual networking community for military spouse entrepreneurs to connect, collaborate and cultivate.

The Milspo Project is a nonprofit designed to help military spouses make their entrepreneur dreams come true.

The Entrepreneurship Bootcamp for Veterans’ Families (EBV-F) is an education and self-employment training program designed to take advantage of the skills, resources, and infrastructure of higher education to offer training in entrepreneurship and small business management to veterans’ families.

The National Military Spouse Network is a networking, mentoring and professional development organization committed to education, empowerment and advancement of military spouses.

As a military spouse who has experienced more than my fair share of deployments, I know they are long, tiresome and lonely.

I found focusing on goals and achieving them makes me feel a sense of accomplishment and makes the time spent apart more worthwhile.

The idea of starting a business can be overwhelming and a bit scary especially during a deployment but it can also be exhilarating and challenging.

Did you launch a business while your service member was on a deployment? Tell us about your business in the comments section.

7 Programs Working to Reduce Veteran Unemployment

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According to the U.S. Department of Labor, the unemployment rate for post-9/11 veterans in November 2016 grew to 4.8, up over a point from the same time last year. With all military services continuing to engage in troop reduction, the number of unemployed veterans may see an even bigger increase in the years to come. But no veteran needs to face the daunting search for employment alone.

Check out these 7 organizations working to help veterans find meaningful employment.

7 Programs Working to Reduce Veteran Unemployment

1. USO Transition 360 Alliance – Hire Heroes USA

In this program transition specialists work one-on-one with transitioning service members to set career goals and strengthen their resumes. The program also sponsors transition workshops to help improve networking and interviewing skills and creating job search plans. Registered users can also use the Hire Heroes job board to connect with employers interested in hiring transition service members, veterans and their spouses. Interested applicants can register on the USO website.

2. Corporate America Supports You (CASY)

Founded in 2010, CASY’s mission is to attract transitioning service members, veterans and members of the National Guard and Reserves and provide the services and training necessary for job placement. Their Train2Hire Program provides opportunities for skills training. Their Recruiter Connect™ Program connects job candidates with corporate and small business recruiters. CASY’s services are provided at no cost to veteran applicants. Since its inception, CASY has helped more than 22,000 applicants find jobs. Interested veterans can get started right away by visiting the CASY website and registering for their services.

3. NS2 Serves

Established in 2013, NS2 Serves trains and employs veterans in high-tech careers. The program serves post-9/11 service members, reservists and Gold Star spouses who meet program requirements. The full-time paid training provides instruction in “world-class software solutions that support U.S. national security, leading to official SAP certifications.” Applicants are accepted on a semi-annual basis. Apply on the NS2 Serve website.

4. Helmets to Hard Hats

Veterans and service members interested in a career in the construction industry can register with Helmets to Hard Hats. In addition to job boards with veteran-only job postings, H2H offers federally approved apprentice programs at no cost to veterans, and because it is federally approved, GI Bill benefits can be used to supplement income during the apprenticeship process. Interested applicants can get more information and register by visiting the H2H website.

5. Wall Street War Fighters

Based in Philadelphia, Wall Street War Fighters offers a 6-month training program that provides class work, field work, exam preparation and testing, mentorship, apprenticeships and internships for veterans interesting in pursuing careers in the financial industry. The training program includes housing, food, transportation to and from training and job interviews, professional clothing and a small stipend at no cost to accepted participants. Veterans interesting in the program can learn more at the organization’s website.

6. Iraq and Afghanistan Veterans of America (IAVA)

The largest post-9/11 veteran’s organization, IAVA uses research and in-person and online programming to help veterans connect with employers, industry experts, mentors and other employment resources. Participants in the VetsRising Career Bootcamps receive personalized assistance developing and reaching career goals. Joining is easy, just visit the IAVA website.

7. Startup Veterans

In the years since World War II, the number of veteran starting new businesses has tumbled from 49% to just 6%. Startup Veterans aims to change that. Designed to support veterans with a business idea, the program offers 16 weeks of entrepreneurial development training. The program has an online application, and selected applicants will be interviewed by phone before final acceptance. Find out more about the application process and requirements on the Startup Veterans website.

Have you utilized a program that works to reduce veteran unemployment? Tell us about it in the comments section.

3 Ways a Military Move May Kill Your Small Business and How You Can Rescue It

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Being a military spouse small business owner can be exciting and challenging all at the same time. You spend an exorbitant amount of time building up your client base only to be told the military wants you to move again and again. How long does it take you to recover your business after each move?

Here are 3 ways a military move can kill your small business and how to overcome these obstacles in less than 6 months.

3 Ways a Military Move May Kill Your Small Business and How You Can Rescue It

Moving your business during a PCS may be a challenge. Here are some tips to ease your transition.

Your Clients

You’ve spent a lot of time building up your client base and now you’re moving.

What is a military spouse small business owner to do?

You’ll have to start from the ground up once again to build your clientele list. This may sound daunting after all you’ve done to create your customer database, but that’s exactly what you need to do. The key to this is to jump right in when you get to your next duty station. Let people know that you are open for business.

Think about how you got started with your military spouse small business originally or how you got it going at your current duty station.

  • What steps did you take to earn those clients?
  • What marketing avenues did you utilize? Are those same avenues available for you to use again?

Don’t write off your clients at your former duty station right away. Before you leave your current town see if you can keep any of your clients.

Is your military spouse small business mostly online? In that case, the move might not hurt you at all. If you are able to continue working with your clients over the phone, through the internet or by mail, you might be able to keep them as well.

Do some research and see what you can work out. Call your clients and see if they are willing to work with you during this transition. If a customer is committed to you, they might just stick around.

Your Network and Support System

Networking is the key to success in business. As they say, it’s all about the people you know. Before you even pack your first box, get on the computer and check out your next duty station. Who are the other military spouse small business owners in your new town?

Contact your new command to see if they have a spouse liaison. She might be able to point you in the direction of other wives or husbands in the area that have small businesses.

Don’t be afraid to reach out. Pick up the phone or at least get online and talk to other military spouse small business owners. Ask them how the transition worked for them. They will be able to give you tips on how they got their businesses back to usual when they got to that military installation.

Networking and meeting new people will get you back in business in no time.

Get new business cards made and step out into new areas to network. You can use social media to meet fellow military spouse small business owners. Update or create an account on LinkedIn, a professional networking site. You can reach people on LinkedIn that you might not otherwise have met.

Twitter, Facebook and other social media sites can be good outlets. Create pages specifically separate from your personal accounts.

Make a website or have one made for your business. Buy your online real estate if you haven’t already done so. This entails creating accounts on many platforms that use your business name. This keeps others from using your business name and opens doors to both customers and networking.

You don’t have to do it all on your own. The Small Business Administration is available to military spouse small business owners. The same resources that are offered to active duty members who are transitioning out of the military and are interested in opening their own businesses are available to military spouses. This includes counseling and training, access to loans and disaster relief.

Inventory

If you sell products, maintaining control of inventory during a move can be difficult for military spouse small business owners. We all know what can and often does happen to household goods during transit.

Will you be packing up and moving your own items or will you be letting the military send in a crew to do it for you?

Make sure you take careful stock of your inventory before packing begins. If movers are in charge, let them know upfront to be delicate with these items.

If they get damaged during transit, make sure to file a claim. Most insurance agencies have a timeline for filing damage reports so make sure you do it in a timely manner. Take photos of the damaged property. This can be useful in recouping costs. Save all of this information for tax season.

Are you a military spouse small business owner who has successfully moved your business from one location to another? Share your tips in the comments.